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George joined with LaMasters in 2012 after owning fine jewelry stores in North San Diego County since 1955. George picked up watch and jewelry repair knowledge from his father who had been a watch repairman since the end of WWII. For many years after his parents passed, George ran their family store by himself doing nearly all of the repairs and design work. His experience in all areas of jewelry as well as computer skills have been an asset here at La Masters. George has been an active member of Calvary Chapel Fallbrook since 1978, Primarily helping out with all things media related.